Hi, I'm Gustavo Ferreira—though most colleagues call me Gus. Over the past decade, I’ve been at the crossroads of Business Administration, Corporate Finance, Technology Development, and Advanced Analytics, helping organizations I have worked with to unlock value through data-driven strategies and innovation. I strongly believe in the "comb-shaped professional" concept—building deep expertise in multiple interconnected disciplines to drive impactful business transformations. > I started my career in corporate finance, working as a financial advisor on both the buy and sell sides. Later, I transitioned into management consulting, advising multinational corporations and conglomerates in Brazil, an most recently in many other countries. My work spans strategy, financial planning, technology implementation, hyperautomation, and advanced analytics modeling. > Throughout my journey, I’ve had the privilege of collaborating with top-tier teams on projects in commercial management transformation, cost control, value creation, and Future of Finance trends. I also led the creation of two Efficiency Hubs in major companies, pioneering new methodologies to extract value from key business levers. > Most recently, I developed a Customer Acquisition and Retention Strategy for a publicly traded company in the education sector. By integrating platform development, data science, and process redesign, we redefined how students are billed, optimized offer personalization, and improved retention. All key metrics were anchored to Earnings Per Share (EPS), showcasing the tangible business impact of these solutions. Passionate about solving complex challenges, I thrive in environments where finance, technology, and strategy intersect to drive meaningful change. Always eager to learn, adapt, and innovate, I’m excited about shaping the future of business transformation.